Responsibilities

• Planning and managing the monthly CRM campaign calendar around product launches, trading activity and key seasonal moments
• Building, scheduling, QAing and reporting on campaigns in Klaviyo
• Building and optimising automated flows across welcome, replenishment, win-back and other key customer journeys
• Using behavioural and transactional data to create smarter customer segments and more personalised communications
• Running A/B tests across campaigns and flows and using the results to continuously improve performance
• Writing campaign and flow briefs and using AI tools to support copy and content creation
• Looking at CRM performance across engagement, conversion, repeat purchase and revenue
• Working closely with the wider ecommerce, growth and creative teams

Requirements

• You’ll ideally have 3+ years’ experience across CRM, email or lifecycle marketing within an ecommerce business and be confident getting hands-on in Klaviyo.
• You’ll be naturally analytical and interested in understanding customer behaviour rather than simply getting campaigns out of the door. You should be comfortable looking at performance across open rates, CTR, conversion and repeat purchase and using those insights to improve what you do next.
• Experience within a DTC health, wellness, beauty or other consumer brand would be particularly relevant, as would exposure to Shopify, GA4, Hotjar, Canva or Figma.

Preferred

• Experience across other retention channels such as WhatsApp, direct mail or social would also be useful, but isn't essential.

Benefits

• The package includes 25 days' holiday plus bank holidays, an additional day's holiday for each year of service, private healthcare, pension, team socials and retreats, and the opportunity to work remotely abroad for short periods.