CRM Executive - Retail at Deliveroo | London, UK

CRM Executive - Retail

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Job Summary

Own CRM deployment and optimization across email and push for UKI, balancing data-driven targeting with cross-functional collaboration and experimentation to uncover growth opportunities.

Campaign Execution & Management
Data Segmentation & Targeting
Experimentation & Growth

Job Description

Campaign Execution & Management: Coordinate and own the end-to-end delivery of engaging, dynamic email and push-notification campaigns, ensuring BAU calendars are managed efficiently and deployed on time.
Stakeholder Collaboration: Partner closely with the UKI CRM Manager, local marketing teams, Product, Engineering, and Data Science to support the broader UKI marketing calendar through targeted CRM channels.
Data Segmentation & Targeting: Utilise data targeting and segmentation to pull, manipulate, and interpret customer insights for precise campaign positioning.
Experimentation & Growth: Design, deploy, and own CRM experiments and A/B testing to uncover new growth opportunities, boost personalisation, and explore AI integration.
Reporting & Optimisation: Conduct post-campaign reporting to extract actionable lessons, sharing performance insights with stakeholders to guide future strategic commercial planning.

Proven CRM Deployment Experience: Demonstrated depth in executing end-to-end campaigns using enterprise-level CRM platforms (experience with Braze is a major plus).
Technical CRM Competency: Strong understanding of CRM automation development and familiarity with HTML to review and modify campaign templates.
Data & Analytics Acumen: Competency in data manipulation, segmentation, and reporting using data visualisation tools (Looker experience preferred).
Delivery & Execution: Exceptional attention to detail with a proven ability to maintain high accuracy and manage workloads effectively under tight deadlines in a fast-paced environment.
Stakeholder Coordination: Strong communication and collaboration skills to manage expectations and coordinate cross-functionally across multiple business areas.

Experience using Liquid logic for advanced dynamic personalisation.
A background or degree in Marketing, Business, or a closely related field.

Make a visible impact every day Your work directly improves experiences for customers, partners and riders.
Learn fast in an entrepreneurial environment Work close to the market with autonomy, pace and real responsibility.
Build a career, not just a role Stretch yourself, develop new skills and grow as the business evolves.
Deliver together in an inclusive culture Collaborative, values-driven teams that support how you work best.

Deliveroo

Deliveroo is an award-winning delivery service founded in 2013 by William Shu and Greg Orlowski. Deliveroo works with approximately 176,000 best-loved restaurants and grocery partners, as well as around 150,000 riders to provide the best food delivery experience in the world. Deliveroo is headquartered in London, with offices around the globe. Deliveroo operates across 9 markets, including Belgium, France, Italy, Ireland, Qatar, Singapore, United Arab Emirates, Kuwait and the United Kingdom.

Founded in 2013

London, England, GBR

11K employees (232 in marketing)

deliveroo.co.uk