CRM Executive

Dunstable, Luton, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 8 days ago

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Job Summary

Own end-to-end CRM campaigns from concept to deployment, ensuring on-time delivery, QA accuracy, and performance insights.

  • Lead design of journeys and personalised communications using Braze, Bloomreach, Hightouch, Tealium.
  • Translate customer data structures into effective segmentation.
  • Create campaign reports and optimise future activity.

Job Description

Responsibilities

  • Brief, build and manage CRM campaigns from concept to deployment, ensuring on-time delivery.
  • Execute thorough QA processes to deliver accurate, error-free campaigns and distribution.
  • Strong CRM platform user, designing efficient journeys and personalised communications (e.g. Braze, Bloomreach, Hightouch, Tealium).
  • Understand customer data structures and apply segmentation to target relevant audiences effectively.
  • Build campaign reports and analyse performance to generate actionable insights and optimise future activity.

Requirements

  • Brief, build and manage CRM campaigns from concept to deployment, ensuring on-time delivery.
  • Execute thorough QA processes to deliver accurate, error-free campaigns and distribution.
  • Strong CRM platform user, designing efficient journeys and personalised communications (e.g. Braze, Bloomreach, Hightouch, Tealium).
  • Understand customer data structures and apply segmentation to target relevant audiences effectively.
  • Build campaign reports and analyse performance to generate actionable insights and optimise future activity.
Premier Inn logo

Premier Inn

3.2 Glassdoor

Premier Inn is the UK’s largest hotel chain and we’re here to help the nation rest easy. With over 800 conveniently located hotels across the UK, Ireland and Germany, and over 80,000 rooms in more locations than any other UK hotel brand, you can work away without the worry.We manage and operate all our hotels ourselves, which means we can focus on giving you comfort you can count on and a consistent level of service and standards every time. However, if you’re looking for even more comfort, convenience and connectivity, you’ll find our Premier Plus rooms at 150 of our hotels.Premier Inn currently has over 40 hotels open in Germany across key cities including Frankfurt, Hamburg and Munich, with even more in the pipeline.Premier Inn continues to lead the YouGov Hotel Brand Index and has kept its title as ‘Best Value Hotel’ for the 10th year running.

Founded in 1987
GBR
7.1K employees
47% recommend to a friend
49% CEO approval

Traffic Signals

Monthly Visitors
8.1M
Monthly Google Ads Budget
$215.4K
Traffic Source Mix
Search
63.5%
Direct
27.4%
Referral
7.9%
Social
0.3%
Paid
0.9%

Headcount Trend

Current headcount: ~7.1K

Marketing Team

Marketing Roles Posted (Last 30 Days)
3

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