Responsibilities

• Managing and supporting the ongoing development of the DA Techs CRM platform
• Building and maintaining structured dealership and prospect databases
• Analysing customer and dealership data to identify trends, opportunities and insights
• Producing reports and dashboards for the management team
• Supporting targeted B2B outreach campaigns across: Email marketing; LinkedIn outreach; CRM workflows; Direct mail campaigns; Newsletter communications
• Segmenting audiences and supporting lead scoring activity
• Monitoring campaign performance and engagement metrics
• Helping improve CRM automation and reporting processes
• Supporting the Business Development team with targeted prospect data and campaign insights
• Maintaining high levels of data accuracy and organisation

Requirements

• Minimum 3 years’ experience working within CRM, data analysis, database marketing or customer insight roles
• Strong experience using CRM platforms — ideally Zoho CRM
• Strong analytical and reporting skills
• Experience managing and maintaining customer or prospect databases
• Comfortable working with data, spreadsheets, reporting tools and CRM systems
• Organised, detail-focused and commercially aware
• Strong communication skills and ability to work across departments
• Someone proactive, motivated and eager to grow with the business

Preferred

• Experience within automotive, dealerships or B2B marketing would be beneficial, but not essential.