Responsibilities

• Build, QA and deploy CRM campaigns across email and SMS using Ometria.
• Create and manage email copy in collaboration with global and local teams, ensuring tone and execution align with a luxury brand.
• Manage campaign timelines, approvals and deployment to agreed deadlines.
• Support the setup, optimisation and ongoing monitoring of automated customer journeys.
• Build and maintain customer segmentation using transactional, behavioural and loyalty data to ensure communications are relevant and targeted.
• Take a test-and-learn approach to improving journey performance and customer engagement.
• Own day-to-day CRM platform health, including monitoring performance, QA, troubleshooting issues and supporting system improvements.
• Support CRM integrations for new features and platform enhancements.
• Maintain CRM documentation, data hygiene, GDPR compliance and operational best practices.
• Support loyalty operations including S&D and VIP gifting, alongside associated reporting.

Requirements

• 2–3 years’ experience in a CRM or lifecycle marketing role.
• Hands-on experience building and deploying email and SMS campaigns in Ometria or a similar CRM platform.
• Experience supporting automated journeys, loyalty initiatives and retention-focused activity.
• Strong organisational skills with excellent attention to detail and ownership of deadlines.
• Analytical mindset with a genuine interest in customer behaviour, performance and continuous improvement.
• Confident handling customer data to support targeting, insight, reporting and smooth CRM operations.
• Strong communication skills and confidence working collaboratively across teams.
• Proactive, forward-thinking and solutions-focused approach.

Preferred

• Experience with Shopify and Google Analytics is advantageous.
• Prior experience within fragrance, beauty or luxury sectors is desirable.