Responsibilities

• UGC & performance creative (the majority of the role)
• - Source & vet creators: find dog-owning UGC creators who genuinely fit our customer base, including science-led ‘vet’ content and diverse dogs and owners.
• - Negotiate & manage relationships: agree rates and terms, and build an ongoing roster of reliable creators who keep coming back.
• - Brief & iterate: write briefs that get creators saying what our customers are already thinking; give feedback that keeps quality high and turns first drafts into winners.
• - Deliver to Growth: manage the pipeline end to end and hand finished, ad-ready assets to the growth team to upload and test.
• - Grow into creative strategy: start by executing briefs, then progressively take ownership of the creative ideas - spotting angles, hooks and concepts, and taking them all the way from idea to tested asset.
• Brand partnerships
• - Identify and land brand and creator partnerships with complementary brands and creators - coordinating from first outreach through to delivery.
• - Help shape an affiliate / creator-progression programme so our best creators can earn as they help spread the word (see below).
• Community (light-touch)

Preferred

• Bonus: dog lover; experience or strong interest in D2C / ecommerce, creator networks, or performance creative; familiarity with TikTok, Meta Ads, and affiliate platforms.

Benefits

• Salary Band: £30,000 - £40,000
• Holiday: 25 days + bank holidays + your birthday
• Working pattern: hybrid, 4 days a week in our new London HQ
• Free Grub Club products for a special pup in your life
• Team socials
• Pension
• Vitality private medical insurance
• Equity share option scheme
• £50 monthly Wellness Budget via Juno Rewards to spend on anything you want
• Dog friendly office