Responsibilities

• Setting the creative vision and standards across global POS and retail marketing programmes.
• Translating consumer behaviour, category dynamics and retail insights into clear creative strategies that create measurable impact.
• Challenging briefs to uncover the underlying audience need and conversion opportunity.
• Championing design excellence, innovation and continuous improvement across the creative function.
• Leading creative development across POS, retail activation, merchandising and branded environments.
• Ensuring solutions balance customer engagement, brand objectives, sustainability, manufacturability and commercial performance.
• Acting as a trusted strategic advisor to global brand, marketing and senior client stakeholders.
• Presenting and defending creative recommendations through compelling storytelling and strategic rationale.
• Building, mentoring and inspiring high-performing multidisciplinary creative teams.
• Defining the long-term vision, capability roadmap and operating model for the Central Design Studio.

Requirements

• Highly experienced in senior creative leadership roles within retail marketing, retail design, brand activation or POS environments.
• Deep expertise in consumer strategy and behaviour, path-to-purchase and retail environments.
• Experience developing POS and retail activation solutions for major FMCG or consumer brands across global or multi-market programmes.
• A strong portfolio showcasing strategic thinking, creative leadership and design excellence.
• Proven success leading and developing multidisciplinary creative teams.
• Strong stakeholder management skills with the confidence to influence and challenge senior client stakeholders.
• Commercial understanding of retail production, implementation and activation.
• Knowledge of sustainability, emerging retail technologies and AI-enabled creative development.
• Experience working across multicultural teams and international markets.