Responsibilities

• Create high-quality, original content for websites, blogs, landing pages, campaigns, social media and other marketing channels
• Produce SEO-optimised content informed by keyword research, search intent and SEO good practice
• Review and improve existing website content to maintain accuracy, relevance and search performance
• Research industry topics and audience trends to develop authoritative and engaging content
• Write case studies, articles, press releases and other PR and media-facing content
• Work with colleagues and subject matter experts to develop stories and content ideas
• Adapt your writing style for different audiences, brands and tones of voice
• Upload, edit and maintain content within Content Management System (CMS) platforms
• Collaborate with the wider marketing team to support integrated campaigns and identify new content opportunities
• Monitor content performance and developments in SEO and the wider industry to continually improve our approach

Requirements

• Proven experience in content writing, copywriting or an SEO-focused content role
• Strong written English, editing and proofreading skills
• A strong understanding of SEO principles, keyword research and content optimisation
• Experience creating engaging content across different platforms and formats
• The ability to research unfamiliar or complex topics and turn them into clear, compelling content
• Confidence adapting content for different audiences, industries and brand requirements
• Excellent attention to detail
• Strong organisational skills and the ability to manage multiple projects and deadlines
• The ability to work independently while collaborating effectively as part of a wider team
• A proactive, resourceful and positive approach to your work

Preferred

• Experience using CMS platforms such as WordPress
• Familiarity with Google Analytics, Google Search Console or Semrush
• Experience creating PR content, case studies or thought leadership articles
• Experience working within an agency or other fast-paced marketing environment
• A portfolio of published content