Responsibilities

• Create engaging editorial content for our brand blog to grow organic visibility and attract new audiences.
• Write and optimise high-converting website copy, including product pages, category pages and landing pages.
• Conduct keyword research, competitor analysis and content optimisation to identify growth opportunities.
• Develop SEO-focused content strategies that support key campaigns, seasonal launches and business objectives.
• Maintain and refresh existing content to improve search performance and support visibility across search engines and AI-driven results.
• Monitor keyword rankings and content performance across key regions.
• Produce regular reporting on SEO and content performance against agreed KPIs.
• Collaborate with creative, technical SEO, marketing and insights teams to deliver effective content experiences.
• Interview internal experts, designers and athletes to gather unique insights and enhance content quality.
• Contribute ideas that evolve and strengthen the content strategy.

Requirements

• Proven experience creating content for a variety of audiences and channels.
• Strong copywriting experience across editorial, blog, website, product and SEO-driven content.
• Demonstrable success delivering content that supports both engagement and organic growth.
• Excellent proofreading, editing and sub-editing skills.
• Strong understanding of SEO principles and how they influence content performance.
• Experience using SEO and analytics platforms such as Ahrefs, Google Search Console, Google Analytics and Screaming Frog.
• Ability to analyse data, identify trends and translate insights into content improvements.
• Excellent written and verbal communication skills.
• Strong organisational skills with the ability to manage multiple projects and deadlines.
• A proactive mindset with a passion for continuous improvement and testing new ideas.

Preferred

• Previous SEO experience in-house or agency-side
• Experience creating editorial content within the health and fitness industry
• Familiarity with content management systems (CMS)
• Exposure to tools such as Grammarly and Adobe Photoshop
• Understanding of how SEO fits within the wider digital marketing ecosystem
• Confidence giving and receiving constructive feedback

Benefits

• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday, additional day for your birthday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Life Assurance