Responsibilities - Develop creative copy and concepts that align with brand and marketing objectives. Translate complex product features into clear, compelling narratives and collaborating with cross-functional teams to ensure cohesive and impactful creative campaigns. - Produce high-quality blogs, guides, whitepapers, and eBooks that educate, inspire, and engage HR professionals and decision-makers. - Write conversion-focused ad copy for paid channels (LinkedIn, Google, etc.), and develop landing page content optimized for engagement and lead generation - Bring our brand voice to life consistently and turn complex products and solutions into easy-to-understand narratives. - Create compelling customer stories, case studies, and testimonials, and conduct interviews with customers and internal stakeholders to extract insights and results. - Collaborate with internal SMEs (product, leadership, sales) to produce opinion pieces and industry insights that position the company as a trusted authority within our category. - Support SEO initiatives through keyword-optimized copy for web and align content with buyer journey stages and campaign objectives. - Work closely with marketing team and internal stakeholders to ensure relevant copy and market understanding and need for adoption for different markets. - Stay up-to-date on industry trends and best practices in concept development, advertising, and content marketing. Encouraging AI adoption to drive speed and improvement but always use your own editorial input and judgement. Requirements - Proven experience in a content writing or copywriting role (minimum ~4 years’ experience). - Demonstrable ability to produce high-quality written content across multiple formats, including: Long-form content (e.g. reports, thought leadership) Short-form copy (e.g. social posts, ad copy) Sales and marketing collateral (e.g. case studies, brochures, landing pages) - Experience writing SEO-optimised content, including website and landing page copy. - Evidence of contributing to or delivering against a content strategy. - Strong experience working in commercial, B2B, or marketing-driven environments - Agency experience working with relevant clients is equally valid - Experience collaborating with designers and marketing stakeholders on campaigns or content delivery. - Demonstrated ability to manage multiple content requests and deadlines in a fast-paced environment. - Experience working with content workflows or task management tools (e.g. Asana or similar) is desirable. - Strong understanding of campaign performance and content optimisation, including iterating content based on results. - Comfortable using AI tools to support content creation, while maintaining full ownership of quality and tone. - Native or fluent English writing ability, with a clear understanding of tone, nuance, and cultural context. Nice to have - SaaS or tech experience is beneficial but not essential Benefits - Competitive package that supports your wellbeing, work-life balance, professional development, and long-term success. - Benefits tailored to reflect local practices and employee needs in each country.