Responsibilities

• Develop comprehensive content strategies aligned with brand goals, target audiences, and market trends to maximize engagement and conversion.
• Manage and oversee the creation, editing, and publication of digital content across websites, social media platforms, email campaigns, and other marketing channels.
• Utilize SEO best practices to enhance content visibility, increase organic traffic, and improve search engine rankings.
• Coordinate with graphic designers and video editors to produce high-quality visual content using Adobe Creative Suite tools such as Photoshop and video editing software.
• Maintain content management systems like WordPress and other platforms to ensure accurate, timely updates and consistent branding.
• Analyze website traffic and social media metrics using Google Analytics to refine content strategies and measure campaign effectiveness.
• Collaborate with cross-functional teams including marketing, design, and sales to ensure cohesive messaging and brand consistency across all touchpoints.

Requirements

• Proven experience in content strategy, content creation, or digital marketing roles with a strong portfolio demonstrating successful campaigns.
• Proficiency in SEO techniques, social media marketing, and social media management tools.
• Skilled in content management systems such as WordPress or similar platforms; familiarity with HTML and CSS is a plus.
• Strong graphic design skills with experience in Adobe Photoshop and Adobe Creative Suite applications.
• Excellent copywriting skills with an ability to craft clear, engaging messages tailored for diverse audiences.
• Knowledge of Google Analytics for tracking performance metrics; experience with email marketing platforms is advantageous.
• Ability to produce multimedia content including photography, video editing, and basic graphic design for various digital channels.
• Familiarity with B2B (business-to-business) marketing strategies to target professional audiences effectively.

Benefits

• Bereavement leave
• Casual dress
• Company pension
• Free parking
• On-site parking
• Sick pay
• Work from home