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Responsibilities

Strategic Excellence and Best Practices: Strategists are responsible for creating custom strategies and implementing best practices for their clients that ultimately result in achieving our NSMs.
The strategist will use project phase as a foundational moment for building the initial client strategy, but will also use our clients overall marketing goals, current and ongoing campaigns, and historical performance to optimize and revise strategies over the lifetime of the client while adhering to Directive best practices
Strategists will work closely with their Associate Director (AsD) when roadblocks arise that impact their strategy and goal attainment.
Strategists display a strong ability to craft creative briefs and compelling content campaigns with a focus on ideation based on competitor and audience insights.
Best practices should be used to inform our strategies to ensure our clients are in the best position to exceed their goals.
LTV:CAC modeling
Customer Generation
Share of SERP

Requirements

A proven track record of success around implementing SEO principles and content strategy: keyword research, on-page optimization, and link building
Analytical insight: ability to analyse website traffic and SEO metrics using tools like Google Analytics
Strong Communication skills: comfortable client facing and owning relationships with key stakeholders
Strong familiarity with industry tools such as Google Search Console, Google Analytics, SEMRush, Ahrefs, Screaming Frog/crawling tools
Proven organisational, project, and time management skills
Genuine enthusiasm for digital marketing, SEO and Content
Must have agency experience
Must have B2B tech and/or SaaS experience

Preferred

Must have agency experience
Must have B2B tech and/or SaaS experience

Benefits

We have a set living wage at Directive
Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle
Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
Mental - Access to certified therapists through Spring Health, membership to Headspace
Physical - Gympass
Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave
Financial - Traditional and Roth 401(k) with a 3% company match
Bonus - Annual bonus based on tenure, which scales in total amount over time

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