Responsibilities - Define content strategies that drive both business and customer outcomes, supporting awareness, consideration, adoption and growth. - Partner with Product Marketing Managers to embed content into go-to-market and growth campaigns. - Work with our Creative Studio team to brief and develop content across your channels. - Review and advise on new product and feature pages. - Map customer journeys, identify content gaps and develop plans to address them. - Create content guidelines, playbooks and training resources to help teams self-serve and improve content quality. - Continuously experiment, test and iterate to improve the impact of content across web, in-app and other channels. - Put customer needs, behaviours and pain points at the centre of every strategy. - Stay on top of industry trends, emerging channels and best practices to evolve our content discipline. - Partner with our SEO Lead to incorporate organic and AI search insights into your strategies.