Responsibilities

• Plan, create, and optimise SEO-led content that drives organic traffic, engagement, conversion, and revenue.
• Conduct keyword research, topic research, competitor analysis, and search intent analysis using tools such as SEMrush and Ahrefs to inform content strategy.
• Write high-quality, engaging, and informative copy optimised for both traditional SEO and AI-driven search experiences, with strong EEAT principles.
• Develop content across blogs, buying guides, PLPs, PDPs, landing pages, campaign pages, and other relevant digital touchpoints tailored to different stages of the customer journey.
• Optimise content for featured snippets, answer engines, and AI-driven search experiences to maximise organic visibility across traditional and emerging search platforms.
• Stay up to date with evolving search trends, AI search experiences, GEO, and AEO developments.
• Refresh and optimise existing content to improve rankings, traffic, engagement, and overall content performance.
• Apply on-page SEO best practices including metadata, internal linking, heading structures, schema markup, and content formatting.
• Collaborate closely with the Paid Media to align organic and paid search strategies, keyword targeting, landing page optimisation, and campaign messaging.
• Work closely with Product to support new product launches and GTM activities.