Responsibilities

• Lead and deliver a data-led content and social media strategy aligned to business and brand objectives
• Develop a cohesive storytelling framework across all channels (social, website, newsletters)
• Plan and deliver multi-format content (copy, visual, video) supporting campaigns, events and product launches
• Own and manage Premium Credit’s social media channels
• Drive audience growth, engagement quality and brand visibility
• Manage content calendars, publishing and community engagement
• Own end-to-end copy development across channels, including website, social and partner communications
• Ensure content is consistent with tone of voice, brand standards and regulatory requirements
• Develop toolkits and messaging frameworks to support scalable, consistent storytelling
• Define KPIs and measure success across reach, engagement, follower growth and web traffic

Requirements

• Proven experience leading content strategy and delivering always-on content and social plans
• Strong hands-on experience managing corporate social media channels across B2B and B2C audiences
• Excellent writing and editing skills with a strong sense of tone, storytelling and audience engagement
• Experience producing multi-format content and managing end-to-end content calendars
• Data-driven mindset with the ability to translate insights into clear recommendations
• Strong stakeholder management skills, with experience delivering cross-functional initiatives
• High attention to detail and ability to operate in a regulated environment

Preferred

• Experience in financial services or another regulated industry
• Understanding of SEO and digital content optimisation
• Relevant qualification (e.g. CIM, CIPR or equivalent)