Responsibilities

• Own and manage Gaucho’s content and organic social media presence across all key platforms.
• Deliver the overarching social media strategy with support from an external consultant or agency.
• Develop and implement a best-in-class content strategy aligned with Gaucho’s brand direction and business objectives.
• Generate original content and social media ideas, leading delivery from concept through to execution.
• Create high-quality day-to-day content using video and photography equipment.
• Brief and manage creative partners where additional support is required.
• Balance long-term brand storytelling with short-term commercial priorities, including campaigns, launches and key trading moments.
• Work closely with the Senior Digital Marketing Manager to support integrated, multi-channel paid campaigns.
• Oversee multi-platform content plans, adapting the tone of voice, format and approach for audiences across Meta, TikTok, LinkedIn and emerging platforms.
• Set and maintain consistently high creative standards across all content and social media activity.

Requirements

• Three to four years’ experience managing social media for a hospitality, luxury or lifestyle brand.
• Strong knowledge of social platforms, formats and culture, with a clear understanding of audience behaviour across different channels.
• Experience working across both organic and paid social media strategies.
• A highly creative approach, supported by strong storytelling skills and a clear editorial point of view.
• Hands-on content creation experience, with confidence using video and photography equipment.
• A strong understanding of content and social media from both cultural and commercial perspectives.
• Confidence working with data, analytics and performance reporting.
• Experience managing multi-platform campaigns.
• Excellent organisational and project management skills.
• Experience using content planning, social media management and analytics tools.

Benefits

• 50% off your food bill across all Gaucho restaurants.
• Your birthday off to celebrate.
• Access to our employee wellbeing platform, including free, confidential mental health support for you, your friends and your family.
• Career development and progression opportunities.
• The opportunity to gain recognised qualifications through our apprenticeship programmes.
• Cycle to Work scheme.
• Long-service recognition and rewards.
• Employee referral rewards.
• Regular opportunities to experience and engage with the Gaucho brand across our restaurants and events.