Responsibilities

• Develop and execute creative content and marketing strategies across multiple digital channels to increase engagement, brand visibility and lead generation
• Manage daily social media activities, including creating and scheduling posts, monitoring interactions and responding to comments in a timely manner
• Plan, film and edit high-quality photo and video content that authentically represents The Gym Joint, The Studio, our members and our community
• Develop and manage email marketing campaigns, newsletters and lead-nurture communications to engage prospective and existing members
• Help develop and improve marketing funnels, from initial awareness and enquiry through to trials, follow-up and membership conversion
• Plan and execute marketing campaigns for memberships, The Studio, events, promotions and new services
• Identify opportunities to improve lead capture, follow-up processes and customer journeys across our digital platforms
• Monitor social media, email and wider marketing performance, analysing key metrics to understand what is driving engagement, enquiries and conversions
• Ensure all content and communications align with each brand’s guidelines and maintain a consistent tone of voice that resonates with its target audience
• Cultivate positive relationships with members, local businesses, influencers and community partners through collaborations and marketing initiatives

Requirements

• Proven experience in content creation, social media management or digital marketing, preferably within a fast-paced or customer-focused environment
• Strong understanding of social media platforms and how content can be used as part of a wider marketing and customer acquisition strategy
• Experience or a good working knowledge of email marketing, lead generation, customer journeys and marketing funnels
• Strong short-form video creation and editing skills, with the confidence to film content within a busy gym environment
• Excellent written and verbal communication skills with an eye for detail, storytelling and brand tone of voice
• Ability to analyse marketing and social media data and use performance insights to inform future strategy
• Creative and commercially minded, with the ability to generate fresh ideas while understanding the business objective behind each campaign

Preferred

• Familiarity with email marketing platforms, content management systems (CMS), graphic design software and marketing tools is desirable
• Experience within the fitness, wellness or membership-based sector would be advantageous but is not essential
• Prior experience working with influencer collaborations, local partnerships or community marketing is desirable

Benefits

• Casual dress
• Free fitness classes
• Gym membership
• On-site gym
• On-site parking
• Store discount