Responsibilities

• Owning our social media content across TikTok, Instagram and LinkedIn
• Filming and editing engaging short-form video, particularly TikToks and Reels
• Creating a consistent flow of entertaining, educational and personality-led content
• Spotting trends, sounds and formats we can react to quickly
• Writing strong hooks, captions, scripts and social copy
• Getting our Directors and team involved in content – whether they’re ready for it or not!
• Building the personal brands of our Directors and consultants
• Turning HR, employment law and business topics into content people actually want to consume
• Capturing behind-the-scenes content from the office, client visits, networking and events
• Developing content campaigns that showcase our services and client partnerships

Requirements

• Strong knowledge of TikTok, Instagram Reels and LinkedIn
• Experience creating and editing short-form video
• Confidence using CapCut, Canva or similar creative tools
• Excellent copywriting and storytelling skills
• A natural understanding of social trends and online culture
• Confidence filming and directing other people
• The ability to create content quickly without compromising quality
• A strong creative instinct and plenty of ideas
• An understanding of social analytics and what drives performance
• The confidence to challenge us when something feels too corporate