Marketing Executive
Trueman Bailey Law
UK (Remote)
£25K/yr - £43K/yrIn-housePermanentMid level
16 hrs ago
Content Officer
Birmingham, UK (Hybrid)
£32K/yr – £35K/yrMid LevelFull time
Posted 2 months ago
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Job Summary
Own content production across multimedia for course, student experience and outcomes, while coordinating cross-channel campaigns and recruitment storytelling that inform and convert.
- Content Ownership: Lead multimedia creation for courses, student experience and graduate outcomes across social, website, events, print, and campaigns.
- Campaign Leadership: Drive content-first student recruiting efforts that inform, inspire and convert with collaboration across Marketing, Recruitment, CRM and Campaigns.
- Creative Edge: Bring fresh ideas that reflect trends in social, video and digital storytelling to boost audience engagement.
Job Description
Responsibilities
- Produce high-quality, engaging multimedia content – including photography, video, and copy – that showcases BCU’s courses, student experience and graduate outcomes across media channels, website, events, print and campaigns.
- Create subject-focused content that highlights the strengths of our course offering, with a particular emphasis on employability, industry connections, student success and real-world learning.
- Manage and coordinate content activity across social and digital channels, working with stakeholders across the University to plan, schedule and deliver content that supports awareness, consideration and conversion.
- Play a key role in student recruitment campaigns, delivering content-first approaches that inform, inspire, and convert.
- Capture and promote University and School-led activity including events, exhibitions and festivals such as Open Days, Offer Holder Days, Innovation Fest and Inspired Festival and more.
- Work collaboratively with colleagues across Marketing, Recruitment and Communications, including the wider Content Team, CRM and Campaigns.
- Support content needs across a range of channels – from paid and organic social to email, print, digital campaigns, and events.
- Bring fresh creative ideas that reflect current trends in social media, videography, and digital storytelling, while identifying new opportunities to enhance audience engagement.
Birmingham City University
Birmingham City University is dedicated to transforming the prospects of our learners, inspiring them to become makers and doers. We are an integral part of the city in which we are based, with courses shaped by the needs of industry and partnerships with some of the country's leading employers. The University focuses on practice-led, knowledge-based learning, providing access to cutting-edge facilities and real-world experience. We benefit from around 50 professional accreditations and have a well-established reputation for delivering in-company training and development programmes. Our teaching staff come from and maintain their links with industry, ensuring you are given an insight into the latest thinking. We are constantly looking for new ways to enhance the learning experience, with inspiring visiting lecturers and learning environments that are designed to replicate the workplaces you aim to enter. We even give you the chance to gain work experience in real roles around the University, through our student employment scheme. The work undertaken by our research staff and research students is not only enriching our courses, it is literally shaping the world. In the Research Excellence Framework 2014, which measures universities’ research performance, 90% of Birmingham City University’s total submission was judged to have delivered ‘outstanding’ or ‘very considerable’ impact externally.We have been pioneering vocational education in the city since 1843, through a series of predecessor institutions. Having achieved University status in 1992, we changed our name to Birmingham City University in 2007, reflecting our commitment to, and pride in, our home city.
