Responsibilities

• Own The Social Shepherd’s internal social content engine, developing ideas and turning them into relevant, engaging content that builds our brand and generates demand.
• Get out from behind the desk: capture content from around the agency, film team members on your phone and bring the people, personality and energy of TSS to our social channels.
• Create and publish reactive, behind-the-scenes and culture-led content at speed, spotting opportunities and acting on them without waiting for a perfect production setup.
• Work closely with our social, design, video and paid media teams, acting as an energetic internal client who can brief clearly, inspire great work and keep projects moving.
• Plan and support the production of our internal podcasts, owning the content pipeline, episode concepts, guest and topic research, shoot preparation and promotional strategy.
• Own the weekly newsletter end-to-end, writing useful, entertaining and opinionated copy that nurtures our database and drives inbound enquiries.
• Build the personal brands of our founders and leadership team, uncovering their perspectives and turning them into authentic, distinctive social content.
• Script thumb-stopping paid social creative for Meta and LinkedIn, combining strong hooks, sharp B2B messaging and a deep understanding of platform behaviour.
• Experiment with new formats, trends and creative approaches, continuously finding fresh ways to make The Social Shepherd stand out.
• Partner directly with the Chief Commercial Officer to turn broader growth objectives into an ambitious, actionable marketing plan.

Requirements

• 3–5+ years of experience in social media, content marketing, B2B marketing, agency marketing or a closely related role.
• A genuinely social-first mindset. You understand the platforms, the culture surrounding them and the behaviours that make content travel.
• An entrepreneurial, tenacious operator who sees an opportunity and runs with it. You’re happy working with a polished production crew, but you don’t need one to create something brilliant.
• The confidence and initiative to pick up your phone, approach people around the agency, shoot content and get it live.
• Strong filming and content creation experience, with a good eye for framing, storytelling and what will work natively on social.
• An exceptional copywriter who can move between witty social copy, a compelling LinkedIn hook, an insightful newsletter and a persuasive video script.
• Experience working on podcasts, or a real passion for the format, and a clear understanding of what makes an episode worth watching and sharing.
• Someone culturally curious who keeps up with social trends, internet culture, creators, brands and emerging formats. Someone who knows when to follow the trend and when to break the mould.
• A creative thinker who enjoys experimenting, challenging predictable B2B marketing and bringing unexpected ideas to the table.
• A proactive and autonomous person who can take a broad objective, work out what needs to happen and drive it through to completion.