Content Marketing II

London, UK

Salary Not AvailableMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own internal storytelling for tech-focused employees by interviewing senior experts and ghostwriting pieces; shape Zebra's internal brand voice across channels; partner with teams to convert complex tech into engaging, on-brand content.

  • Storytelling and Ghostwriting: Translate complex tech into human narratives for internal blogs, newsletters, and thought pieces.
  • Channel and Brand Alignment: Shape the internal Zebra voice across newsletters, Viva Engage, and presentations.
  • Collaborative Content Creation: Work with the content manager and stakeholders to bring creative visions to life while upholding brand standards.

Job Description

Responsibilities - Finding the Story: Analyse technical datasheets, strategic initiatives, and complex specifications to extract the "why" and craft compelling, human-centric stories for our employees. - Expert Ghostwriting: Partner closely with senior technology specialists. You'll need the skill and confidence to interview these experts and edit or ghostwrite high-impact thought leadership pieces, internal blogs, and articles on their behalf. - Crafting Compelling Internal Copy: Write innovative, engaging copy for a variety of internal channels, including newsletters, blogs, internal social platforms (like Viva Engage/Yammer), and presentation materials. - Collaborative Content Creation: Work closely with the content manager, stakeholders and contributors to bring creative visions to life. - Shaping the Internal Brand: Maintain a deep familiarity with the Zebra narrative. You must be able to adjust your voice and tone as needed for different campaigns and audiences, while ensuring strict adherence to the Zebra style guide and brand standards. - Perfecting the Details: Proofread, edit, and polish content to perfection while maintaining current grammatical standards and documentation. Requirements - Experience: 3 to 5 years of professional copywriting, editing, or corporate communications experience. - The "Write" Stuff: Exceptional writing and storytelling skills. You must be able to prove you can translate B2B or complex technology concepts into engaging narratives for an internal audience. - Executive Presence: Strong interpersonal skills with the confidence to collaborate with and ghostwrite for senior-level technical specialists. - Video Enthusiast: Working with video is a huge plus. Prior experience is not strictly required, but you must have a strong desire and ability to learn how to work with video content. - Tech-Savvy: Proficiency in Microsoft Office and Adobe Creative Suite. - Strategic Mindset: A solid understanding of content strategy, internal communications, and targeted messaging. - Team Player: Strong organizational skills with the ability to work independently on projects while also thriving in a highly collaborative setting. - Please be prepared to share a portfolio or writing samples that highlight your skills and experience.
Zebra Technologies logo

Zebra Technologies

Zebra provides the foundation for intelligent operations with an award-winning portfolio of connected frontline, asset visibility and automation solutions. Organizations globally across retail, manufacturing, transportation, logistics, healthcare, and other industries rely on us to deliver outcomes today while driving innovation for what’s next. Together with our partners, we create new ways of working that improve productivity and empower organizations to be better every day. Learn more at www.zebra.com.

Founded in 1969
Lincolnshire, Illinois, USA
12K employees (539 in marketing)