Responsibilities

• Planning and delivering content-led marketing campaigns from brief through to execution
• Creating and editing content across multiple formats, including articles, guides, LinkedIn posts, landing pages, email nurture and proof-point assets
• Producing webinars as part of the wider campaign programme, including shaping topics, agendas, speaker briefs, promotional copy, supporting assets and follow-up content
• Working closely with the Head of Marketing Communications on brand, positioning, profile-raising and reputation-building priorities
• Working closely with the Senior Marketing Manager – Client Growth to ensure campaigns support client engagement, account activation and new business generation
• Turning legal expertise and subject matter input into clear, useful and commercially relevant content
• Generating client story, case study and proof-point content
• Collaborating with digital, PR, client growth, account management, business development and legal teams to maximise campaign impact
• Using AI and modern marketing tools responsibly to improve efficiency and scale while maintaining quality, house style and editorial judgement
• Briefing and managing suppliers where used

Requirements

• B2B content marketing with clear commercial impact for defined audiences
• Creating content that supports demand generation, client engagement, lead generation or pipeline influence
• Campaign planning and delivery
• Copywriting, editing and editorial planning
• Thought leadership and long-form content
• Webinar planning, production and promotion
• LinkedIn and executive profile content
• Email nurture campaigns and marketing automation
• Client stories, case studies or proof-point content
• AI-assisted content creation and workflow optimisation

Preferred

• Love turning ideas, insight and expertise into useful content
• Enjoy building campaigns from initial theme through to delivery
• Are a strong writer and editor who can adapt tone, structure and format for different audiences and channels
• Understand how content supports brand awareness, demand generation, client growth, reputation and trust
• Are comfortable working with technical experts and senior leaders, helping them to communicate clearly
• Are commercially astute and interested in how content influences engagement, lead generation and pipeline
• Are proactive, organised and able to keep multiple projects moving
• Use AI tools to improve how you work, without losing critical judgement or quality control

Benefits

• Salary £45,000.
• Full time fully remote role.
• 33 days holiday, including public holidays.
• Option to buy up to 5 holiday days a year.
• Private Healthcare.
• Death in service benefit.
• Access to our electric car scheme.