Responsibilities

• Owning the content strategy and editorial calendar across both products
• Writing and producing across blog, long-form, case studies (target ~2 per month, supported by the customer team), email nurture, and landing pages
• Scripting and producing video and podcast content — YouTube, weekly podcast episodes, webinar scripts and post-event repurposing
• Owning LinkedIn organic content as the primary social channel
• Leading SEO and organic growth across both brands
• Partnering with the Product team on positioning and content for new features and releases
• Working closely with the Growth Lead on paid promotion of content and supporting HubSpot campaigns when capacity allows
• Briefing and managing freelance and agency support where needed
• Building and developing a small team from later in the year

Requirements

• 5 to 8 years of B2B content marketing experience, ideally in SaaS
• Previous people management experience
• A strong written portfolio of work you have personally produced — across long-form, short-form, social and ideally video or podcast
• Comfort in front of and behind the camera — scripting, recording or producing video and podcast content
• Hands-on HubSpot experience and a working knowledge of SEO tools
• Demonstrable use of AI tools to scale content output
• A track record of growing organic traffic and contributing to pipeline
• A genuine builder's mindset — you want to create something, not just optimise what already exists

Preferred

• Experience leading a content function in a lean SaaS environment
• Experience using AI tools to scale content output

Benefits

• Primarily remote, UK-based, with once-a-month travel to the South East office