Responsibilities

• Own the channels. The publishing calendar across site, social, email and the blog is yours. You decide what runs, when, and in what order.
• Write across every format. LinkedIn and X posts, campaign and event emails, landing pages, product and lifecycle copy, event pages and follow-ups, articles and explainers. A 90-word page and a 1,500-word argument in the same afternoon, both sounding like us.
• Think in distribution, not just drafts. Every piece gets planned around where it will be read: why a piece lands on Hacker News and dies on LinkedIn, which newsletters and communities our audience already trusts.
• Write for search and AI answers. We have a GEO and SEO spec built with our search partner: answer-first structure, extractable formatting, clean internal linking, author entity pages. You'll write to it and help us improve it.
• Multiply what we commission. We pay for long-form essays. You turn each one into a fortnight of channel-native content that doesn't read like a repost.
• Carry the events programme. Copy and collateral for our event series, before, during and after, and the follow-up sequences that turn attendance into something.
• Work the numbers. Track performance and report back on the metrics that matter across our owned blog and organic social media channels.
• Use AI properly. Research, outlining, structuring, first passes, repurposing, quality checks. We'll give you all the Claude tokens you can use. We will not ship anything that sounds like AI wrote it, and we'll ask you how you draw that line.
• Guard the voice. You'll be the most frequent user of our tone of voice and audience research, and the person most responsible for whether it holds up in public.

Requirements

• 4+ years writing in-house or at an agency, ideally for a technical or developer audience, ideally in a start-up where you had to build the process as well as the output
• Genuine range across formats and lengths, evidenced by a portfolio of published work rather than a folder of drafts
• A real view on distribution: where our audience discovers, consumes and shares things, and what a piece needs to look like to survive that journey
• Working knowledge of SEO and how AI search surfaces content, enough to write to a spec and challenge it
• Fluent with AI tools across research, outlining and iteration, with judgement about where the machine stops and you start
• Commercial literacy. You can connect a piece of content to an outcome and look beyond vanity metrics
• Editorial judgement under your own steam. You can take a rough steer and come back with something better than the brief
• A proactive communicator who works well without supervision and asks for what they need

Preferred

• Any technical background, formal or self-taught
• You've run a newsletter, blog or publication of your own
• Experience marketing to engineers, developers or another audience that punishes fluff
• Experience with content for events and communities
• Basic design or motion skills, enough to get a social asset out without waiting

Benefits

• Above market salary — we're building a world class team and believe pay should match that ambition
• Significant equity — we want this to be the last job you 'have' to take
• Full private healthcare & dental — because life happens and we want to support you
• Fertility benefits & enhanced parental support
• Gym membership & wellness benefits
• Claude tokens — lots and lots of Claude tokens
• Regular socials, offsites and an annual trip
• MacBook Pro + team kit
• "Whatever you need" approach to tools and support