Responsibilities

• Build Blue’s UK presence
• Establish and grow Blue Education’s presence across the channels that matter most to our UK audiences.
• Develop clear positioning and messaging that makes Blue distinctive, credible and relevant.
• Build awareness and trust with parents, students, schools and education professionals.
• Identify the conversations, communities and opportunities where Blue should have a voice.
• Understand how our positioning and content should differ across B2C and B2B audiences.
• Build an organic content engine
• Own Blue’s UK content strategy and turn it into consistent execution.
• Find compelling stories within Blue’s educational expertise, students, founders, products and the wider education landscape.
• Personally create high-quality content across formats such as short-form video, social, thought leadership, email, educational content and campaigns.

Requirements

• We’re looking for around 4–6 years’ experience across content marketing, growth marketing, brand, social, community or a combination of these areas.
• Build awareness or an audience from a relatively low starting point.
• Create compelling content yourself rather than relying entirely on agencies or a content team.
• Identify interesting stories, insights and angles that others might miss.
• Understand what makes content work organically.
• Adapt messaging and content for different B2C and B2B audiences.
• Experiment quickly and use the results to make better decisions.
• Translate complex or specialist subjects into simple, engaging stories.
• Combine strong creative instincts with commercial judgement.
• Understand how content and audience growth can contribute to commercial outcomes.

Benefits

• Private medical insurance.
• Paid annual leave and public holidays.
• Professional development support and access to leading AI and marketing tools.
• Budget for content production, experimentation, creators, events and relevant marketing platforms.