Responsibilities

• Experimenting at pace: Creating high-performing content for A/B and multivariate tests—because here, experimentation isn’t a side quest, it’s the main event.
• Driving AI forward: Using AI to scale, optimise and evolve content—without losing the human touch that makes it resonate. Proactively looking for ways to automate workstreams to free up creative space for other opportunities.
• Writing with purpose: Crafting and refining content, and content systems to promote core features like Price Alerts and Drops, while spinning up fresh narratives for campaigns that inspire action.
• Creating scroll-stopping moments: Dreaming up new ways to inspire travellers and keep them coming back for more (again and again and again).
• Championing our voice: Knowing when to dial up the wit and when to keep things crystal clear and practical.
• Designing for personalisation: Tailoring content for different audiences, segments and behaviours—making every message feel like it was made just for them.
• Connecting the journey: Designing cohesive end-to-end experiences across email, push, in-app and whatever exciting channel comes next.

Requirements

• User-centred mindset: With content design or marketing-led content design experience in a digital product or CRM environment.
• Experienced storyteller: You bring holistic content thinking to create messaging that builds deep relationships with our travellers.
• Channel-savvy: You’ve worked with CRM channels like email, push or in-app notifications (bonus points for social too).
• Globally aware: You understand localisation and how content flexes across languages, cultures and contexts.
• AI and automation savvy: You’re keen to explore (or already using) AI and automation to improve workflows and scale content.
• Conversion-curious: You’ve got a knack for behavioural framing and conversion best practices—or you’re keen to learn (our travellers love the Endowment Effect, and honestly, we get it).
• Collaborative communicator: You’re great at working across teams, managing requests and keeping things moving smoothly.

Nice to have

• Bonus points for social too.