Responsibilities

• Own the CRO roadmap and run A/B tests on our WooCommerce site
• Own on-site SEO and improve rankings for high-volume target keywords
• Manage merchandising, including category ordering, cross-sells, bundles and promotions
• Set up and optimise product detail pages across our priority SKUs
• Create, prepare and schedule website content, including content for email campaigns
• Own Klaviyo campaigns and flows, growing email’s share of total revenue
• Track and report on conversion rate, AOV, CRM revenue, keyword rankings, PDP quality and test throughput

Requirements

• Hands-on WooCommerce experience
• Proven CRO and A/B testing experience
• Strong on-site SEO knowledge
• Experience setting up and optimising PDPs
• Web content management and scheduling experience
• Klaviyo or an equivalent CRM/email platform

Preferred

• Knowledge of wild birds, animals or reptiles
• Livefood industry knowledge