Responsibilities

• Supporting our existing social media channels through hands-on content marketing production, creating relevant content and testing what resonates with our audience to refine and grow our approach.
• Creating short-form video content and advertisements for TikTok, Instagram and Meta, both on camera and behind the camera.
• Recording, editing and publishing videos, including appearing in selected content yourself and filming other people, using tools such as CapCut, Figma and Canva.
• Researching trending formats, sounds and hooks then turning them into engaging, high-retention content that resonates with our audience.
• Testing different hooks, angles and formats to find what performs best and scaling winners.
• Producing content in-house and using AI tools to support ad concepts, video production and creative iteration.
• Collaborating with the CMO across the content production pipeline, from ideation and filming through editing, publishing, testing and refinement based on live performance data.

Requirements

• Avid social media user and creator, you actively use platforms like TikTok, Instagram and Meta and understand how they work on a deep level.
• A good mix of creativity and analytical thinking, you not only enjoy creating content but you also enjoy tracking metrics and use data to inform future creative direction.
• Confident using CapCut for video production and comfortable recording, editing and publishing short-form video content, including appearing on camera when appropriate and filming others.
• Comfortable using creative tools such as Figma and Canva, and AI tools such as ChatGPT or Runway, to support ad, static and video production.
• Strong understanding (or clear curiosity to master) key content strategies and hooks that drive watch time, engagement and social sharing.
• Currently studying (or recently graduated from) a design, marketing, communications or related course

Preferred

• Experience with design & video editing tools (Capcut, Canva & Figma)
• Experience experimenting with AI-assisted ad concepts, visuals or video workflows (Midjourney, ChatGPT, Runway etc)
• Interest in edtech, mobile apps, or language learning.
• Tools that can track competitor analytics, understand what resonates with our prospective audiences.
• A genuine passion to use data to refine your creative approach. An understanding that not everything will work however the goal is to test, learn and scale.

Benefits

• Duration: 3 months (fixed term)
• Hours: Full-time
• Location: Central London, Holborn
• Compensation: £12.71 per hour
• Start Date: Flexible
• A vibrant co-working space with free lunch, tea & coffee facilities