Responsibilities

• Produce high-quality content for Dadsnet's social media channels (Facebook, Instagram, TikTok, YouTube), website, and community groups, consistently applying the Dadsnet brand voice.
• Develop and execute a content calendar that spans all key channels and community locations, ensuring a regular cadence of engaging, on-brand output.
• Write copy that is punchy, provocative, and poignant, in line with our brand voice guidelines.
• Create and adapt content across formats: short-form social posts, long-form articles, video scripts, reels, and graphics briefs.
• Draw on the Dadsnet dad types as creative inspiration to produce content that is relatable, real, and resonant.
• Use Ai tools where appropriate & apply the Ai Stress Test Checklist to any Ai-assisted content before publishing.
• Monitor content performance using platform analytics, and use data to inform future content decisions.
• Collaborate with the wider Dadsnet team on campaigns, partnerships, and content initiatives.
• Ensure all content adheres to Dadsnet's language and style guidelines.
• Champion the brand values in everything produced: Be Raw, Have Courage, Earn the Moment, Show Up.

Requirements

• Proven experience creating content for social media, ideally within a community-driven or lifestyle brand.
• Excellent writing skills. You know how to craft a sentence that lands, not just one that reads well.
• A genuine feel for Dadsnet's audience: dads, fatherhood, family life, gamers & sports fans (football).
• Comfortable working across multiple formats and platforms simultaneously.
• Familiarity with social media scheduling, analytics tools, and content management systems.
• An eye for visual content, able to create graphics independently.
• Moderate video editing skills.
• Strong organisational skills and the ability to manage a content calendar with minimal supervision.
• A collaborative mindset, willing to take feedback, flag ideas, and disagree constructively.
• Understanding of how to use AI tools responsibly as part of a creative content workflow.

Benefits

• A creative, collaborative team that genuinely cares about what it makes.
• Flexible working hours and remote options.
• Real ownership of content: your work will be seen by a large, engaged community of dads and parents.
• Opportunities for professional growth and development within a fast-growing media group.
• The chance to work on a brand with purpose; one that has a real impact on real people.