Communications & Social Media Consultant

Responsibilities

• Develop and manage a communications plan aligned with programme objectives.
• Develop and implement an effective communications and social media strategy.
• Create engaging, visually appealing and informative content that reflects the values, identity and tone of the programme.
• Build positive relationships with residents, stakeholders and partners.
• Identify opportunities to increase reach, engagement, followers and participation in campaigns, projects, and events.
• Promote events, activities and campaigns.
• Track and analyse communications performance using analytics, including AI-enabled tools, and provide recommendations for improvement.
• Support collaborative communications activity with partners where appropriate.

Requirements

• Experience managing communications and/or social media plans for organisations, charities, businesses or community projects.
• Experience of developing successful communications strategies and campaigns.
• Experience creating engaging digital content and communications copy.
• Understanding of social media analytics and performance measurement.
• Understanding of audience engagement, growth strategies and social media algorithms.
• Understanding of inclusive and accessible communications.
• Experience using Canva, Adobe Creative Cloud, Publer or similar software.
• Experience using video editing software such as CapCut, Adobe Premiere or equivalent.
• Experience using analytics platforms such as Google Analytics, Meta Business Suite or similar.