Communications Officer

Luton, UK (Hybrid)

£43K/yr – £46K/yrMid LevelFull time

Posted 7 weeks ago

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Job Summary

Own planning, delivery and evaluation of integrated communications for council priorities, turning research and data into campaigns that move engagement and service outcomes.

  • Develop and oversee campaigns across channels with a clear measurement model and impact on residents.
  • Advise senior leaders and councillors, building stakeholder relationships that influence decisions.
  • Create compelling content for digital, social, print and traditional media to support objectives.

Job Description

Responsibilities

  • Planning, delivering and evaluating integrated communications and marketing campaigns.
  • Creating compelling content across digital, social media, print and traditional media channels.
  • Developing communications strategies that support service objectives and council priorities.
  • Providing professional communications advice and guidance to senior managers and councillors.
  • Building strong relationships with stakeholders, influencing decision-making and securing commitment to communications plans.
  • Using research, insight and data to inform campaign development and measure success.
  • Supporting innovative communications approaches that improve engagement and outcomes.
  • Managing multiple projects simultaneously in a fast-paced environment.

Requirements

  • Experience of developing and delivering communications and social media campaigns, with the ability to demonstrate measurable impact.
  • A strong record of delivering effective marketing communications projects informed by research and evidence.
  • Experience of developing and implementing successful communications strategies.
  • The ability to provide trusted professional advice to senior leaders and elected members.
  • Excellent stakeholder management, influencing and negotiation skills.
  • Outstanding written and verbal communication skills, with the ability to explain complex or sensitive information clearly to diverse audiences.
  • Experience of managing complex campaigns and projects from concept through to evaluation.
  • Strong analytical skills, including the ability to interpret and use data to inform communications activity.
  • The ability to work independently, use initiative and manage competing priorities effectively.
  • Knowledge of equality, diversity and inclusion principles and how they apply to communications and marketing activity.
  • In-depth understanding of current communications, marketing, media relations, PR, copywriting and publishing best practice.
  • A degree in Marketing, Communications or a related discipline, or equivalent relevant professional experience.
  • A recognised professional qualification in Media, Marketing, Public Relations, or equivalent demonstrable experience and training.
  • Evidence of continuing professional development.
  • Flexibility to adjust working hours when required to meet service needs.
  • Ability to travel to locations both within and outside the borough when required.
Luton Borough Council logo

Luton Borough Council

A modern, cosmopolitan town, Luton benefits from a rare blend of great location, a thriving centre, superb transport links, a buoyant local economy and a highly progressive university. What’s more, all of this comes within the context of one of the most vibrant multicultural communities in the country.All in all, it’s a town with a lot to say for itself and that’s why some 200,000 people are proud to live, learn, work and enjoy life here. The diversity of the local community is celebrated positively by the council and is a considerable asset.

Luton, England, GBR
2.2K employees

Traffic Signals

Monthly Visitors
136.5K
Traffic Source Mix
Search
60.6%
Direct
28.4%
Referral
5.5%
Social
1.5%
Paid
1%

Headcount Trend

Current headcount: ~2.2K

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