Commercial Marketing Coordinator

Responsibilities

• Develop and maintain high-quality digital content and audience journeys across webpages, email communications, social media and other online channels.
• Create marketing assets and commercial collateral to support business development, professional development and accreditation activity.
• Manage and optimise website content to ensure it remains current, engaging and aligned with our brand and commercial priorities.
• Support campaigns and cross-functional projects from initial concept through to delivery.
• Coordinate project timelines, stakeholders, governance requirements and risk tracking.
• Work collaboratively with colleagues, suppliers, speakers, sponsors and partner organisations to deliver integrated campaigns and events.
• Monitor measures such as engagement, attendance, email open rates and campaign effectiveness, using the insights gained to improve future activity.
• Lead the development and curation of case studies featuring individual members and commercial partners.
• Help maintain brand consistency and creative quality across campaigns, communications and event materials.
• Identify opportunities to improve marketing processes, communications and the overall audience experience.

Requirements

• Experience in marketing, communications, events or a related commercial role.
• Experience creating or managing digital content, such as videos, webpages, email campaigns and presentations.
• Strong written and verbal communication skills, with excellent attention to detail.
• Good project management and organisational skills, with the ability to manage multiple priorities and meet deadlines.
• Confidence working with a wide range of stakeholders, including senior internal and external contacts.
• The ability to work within brand guidelines while bringing creativity and fresh ideas to campaigns.
• An audience-focused approach and the ability to combine creative thinking with practical delivery.
• Confidence using data and performance measures to evaluate and improve marketing effectiveness.
• A proactive, adaptable and collaborative approach.
• Strong problem-solving skills and a commitment to continuous improvement.

Preferred

• Experience within financial services, professional education, membership organisations or a commercial marketing environment would be advantageous but is not essential.

Benefits

• Private medical insurance
• Employee Support Programme
• Pension provision
• Life assurance equivalent to four times salary
• Complimentary access to the Chartered Banker Institute's full suite of learning resources.