Responsibilities

• Deliver engaging brand education sessions, tastings, and mentoring programmes for sales teams, trade partners, bartenders, mixologists, consumers, and influencers.
• Act as a credible brand advocate, building awareness, understanding, and affinity for the brand across target audiences.
• Develop and maintain strong relationships with key on-trade accounts, flagship venues, industry influencers, and trade partners.
• Support the planning and execution of trade activations, customer promotions, events, and brand visibility initiatives.
• Collaborate with local sales and marketing teams to identify growth opportunities and drive brand distribution, visibility, and consumer conversion.
• Represent the brand at trade, consumer, and media events, delivering compelling brand experiences and presentations.
• Support the implementation, monitoring, and evaluation of brand activation programmes and promotional activities.
• Gather and share market intelligence, competitor insights, consumer trends, and best practices with local and global teams.
• Promote brand activity through media engagement, PR opportunities, and industry partnerships where appropriate.
• Complete regular reporting on market performance, ambassador activity, consumer engagement, and activation results.