Children and Education Marketing Lead

Responsibilities

• Lead communications and marketing activity for Children and Education services.
• Develop and deliver strategic communications and marketing plans aligned to organisational priorities.
• Manage the planning, delivery and evaluation of high-profile campaigns and projects.
• Build strong relationships with internal and external stakeholders to support service objectives.
• Provide expert communications advice and guidance to senior leaders and service areas.
• Create engaging, audience-focused content across a variety of communication channels.
• Use insight, research and data to inform communications strategies and campaign delivery.
• Identify opportunities to raise awareness, engagement and participation in services and initiatives.
• Ensure communications activity aligns with corporate objectives, branding and messaging.
• Monitor campaign performance, evaluate impact and make recommendations for continuous improvement.

Requirements

• Educated to degree level or able to demonstrate equivalent relevant experience.
• Qualified to CIM Level 2 or able to demonstrate equivalent professional experience.
• Significant experience working within a complex organisation and advising senior stakeholders.
• Proven ability to develop and deliver successful communications and marketing campaigns.
• Strong understanding of communications planning, marketing principles and audience engagement.
• Experienced in stakeholder management, influencing and relationship building.
• Excellent written and verbal communication skills with the ability to adapt messages for different audiences.
• Strong understanding of digital communications, social media and content creation.
• Knowledge of local government, public sector communications or a similarly complex environment.
• Highly organised with the ability to manage multiple priorities and meet deadlines.