Channel Marketing Executive - On Trade & Specialist Retail - Northern Hub

Glasgow, UK (Hybrid)

Salary Not AvailableIntern/New GradFull time

Posted 2 months ago

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Job Summary

Own the channel activation and customer-facing marketing engine for key national accounts, coordinating activations, asset/toolkit creation, reporting, and cross-team storytelling to drive category growth in luxury whisky retail.

  • Coordinate activations and asset/toolkit delivery across the Northern Hub and with brand teams.
  • Act as the CRM/reporting champion to track distribution, visibility, and activation plans for major customers.
  • Partner with the channel controller and industry data sources to craft compelling category stories and elevate customer listings.

Job Description

Responsibilities

  • Coordination and implementation of customer activations in the Northern Hub.
  • Working with Channel Controller on regular cross team planning sessions to make sure we bring our brand stories to life in outlet.
  • Be the marketing team point of contact for our big national customers including the likes of Greene King, The Scotsman Group and Inverarity Morton.
  • Presenting priority customer plans & results at internal company events and meetings.
  • Creating & Coordinating activation toolkits to bring our campaigns to life
  • Customer Relationship Manager tool and Data Champion.
  • Be the Channel Marketing teams super user on the Sales Teams Customer Relationship Manager system. You will be curating and creating informative reports to aid the tracking of core distribution, visibility and activation plans across our brands with a primary focus on The Dalmore.
  • Work closely with Industry Data sources to report on Industry sales trends that bring our category storytelling to life
  • Asset creation and Events management.
  • Work with local brand teams, agencies and account teams to create the best, relevant and cost-effective tools to deliver our activation plans. Coming up with brilliant creative solutions to deliver our goals.

Requirements

  • This is an entry level channel marketing role – previous experience in channel marketing, brand marketing or working with a RTM customer or whisky retailer would be advantageous but not essential.
  • Experience in a sales environment within FMCG, Beer, Wine & Spirits (BWS) or luxury retail would be beneficial but not essential.
  • Understanding of luxury retail customers and an interest in how to engage the drinker/shopper at the point of purchase.
  • Good computer skills with a strong working knowledge and experience of Microsoft Office applications including Excel and PowerPoint.
  • Excellent attention to detail.
  • Excellent organisational skills.
  • Excellent communication with a comfortableness in presenting to different audiences.

Preferred

  • experience in channel marketing, brand marketing or working with a RTM customer or whisky retailer would be advantageous but not essential.
  • Experience in a sales environment within FMCG, Beer, Wine & Spirits (BWS) or luxury retail would be beneficial but not essential.
  • Understanding of luxury retail customers and an interest in how to engage the drinker/shopper at the point of purchase.
  • Good computer skills with a strong working knowledge and experience of Microsoft Office applications including Excel and PowerPoint.
  • Excellent attention to detail.
  • Excellent organisational skills.
  • Excellent communication with a comfortableness in presenting to different audiences.

Benefits

  • We offer a competitive salary, bonus package, life assurance, competitive pension, excellent product allowance, 35 days annual leave, plus enhanced family friendly policies.
Whyte & Mackay logo

Whyte & Mackay

Welcome to Whyte and MackayA passionate community dedicated to making exceptional Scotch, since 1844. Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. We are whisky makers. We believe there is a whisky for everyone to enjoy. From island to highlands, each of our five whisky distilleries is an invitation to experience incredible whisky brands and discover the world of diverse flavour Scotch has to offer. Whyte and Mackay was founded with a vision to create a superior Scotch for the thriving community of Glasgow. Today that belief in creating connection and community holds true as the purpose in all that we do. Makers, Leaders, Innovators and Storytellers. At Whyte and Mackay we all have a hand in the whisky we make. From acorn to cask; to bottle; to glass - we take pride in all we do and make. How we treat each other day-to-day is as important as how we nurture our whisky year-to-year. We strive to be our best by working together to help each other grow. We celebrate thinking ahead to drive change today, because we believe we will shape the future of whisky. We are on a transformative journey, investing our people, our planet and our brands. In our Whyte and Mackay Green Print we laid down our sustainability commitments and how we will make a positive impact on our planet. Our Community agenda informs how we are shaping life at Whyte and Mackay for every one of our people. We are committed to offer great workplace experiences across every function of our business. Welcome to Whyte and Mackay, a driving force in whisky, renowned for building brands that stand out. Connect with us to discover more about our Whyte and Mackay community and the journey we are on. Please enjoy our brands responsibly.

GBR
584 employees (85 in marketing)

Traffic Signals

Monthly Visitors
6.3K
Traffic Source Mix
Search
54.4%
Direct
32.3%
Referral
7.2%
Social
4.8%
Paid
1.2%

Headcount Trend

Current headcount: ~584

Marketing Team

Marketing Team Size
85 (15% of company)