Own the regional casino marketing mix by balancing cross venue campaigns, data-driven ROI, and multi-channel compliant content that hits on online, social, and local materials.

• Regularly attend Casino meetings ready to advise best practice solutions driven by Marketing knowledge and expertise on a consistent basis
• Create engaging promotional activity and manage the content calendars for each venue.
• Work closely with the Product team to understand all new machines and games available.
• Create multi-channel content that meets the company objectives and is compliant
• Work with Marketing colleagues to ensure online, digital, social and local / physical materials are delivered on time and on budget.
• Use business intelligence (BI) tools to monitor campaign performance, report on ROI, and analyse player behaviour in response to your planned activities.
• Ensure that all communications plans and campaign support plans are in place across all consent led channels (e.g. Email, SMS)
• Ensure all creative briefs following the company standards to ensure compliance and maximum detail, to minimise rework and maximise brand impact.
• Source external advertising opportunities and place adverts as required in consultation with key stakeholders (Marketing, Compliance Ops) – ensuring scalable and shared solutions where possible
• Manage your portion of the marketing budgets to ensure no over-spend versus plan – working closely with each Casino venue GM.