"Dementia care" and related terms should rank highly through a mix of paid search, social ads, and SEO, while building trust with families locally to drive visits and admissions.

• Digital lead gen: Run Google Ads, Meta Ads, and SEO so we rank for "dementia care ", "respite care near me", "care home fees explained"
• Local outreach: Build relationships with hospitals, GP`s, Social Workers, Solicitors and Discharge teams who refer families paying privately
• Content that answers real questions: Write guides on care home costs, CHC funding vs self-funding, "how to choose a care home", Turn fear into clarity
• Tours and conversions: Work with our admission team to follow up enquiries fast, book tours, and improve our enquiry- to -admission rate
• Reputation: Manage Carehome.co.uk, Google Reviews, and testimonials. Your work directly impacts occupancy

• Best fit for someone with 2+ years in marketing, ideally healthcare, education, or other "high-trust" services, who can run Google Ads+ Meta Ads within budget and read data to improve CPL. You can explain "top-up fees" so a daughter at 2am actually gets it.
• Are you comfortable speaking with families on the phone and doing occasional home tours
• Know SEO basics + can use HubSpot/CRM to track leads from click to admission

• Experience marketing to 50+ audience, or working with self-funding/private pay clients

• On-site parking
• No corporate jargon. Small team, direct access to the Company Directors & Training on care funding rules so you can advise families with confidence