Responsibilities

• Own and execute Cadbury's social media strategy across all key platforms (Instagram, Facebook, TikTok, X/Twitter, YouTube, Pinterest) for the UK & Ireland market
• Plan, create, and publish compelling, on-brand content that drives engagement, brand love, and community growth
• Manage the social media content budget and calendar, ensuring alignment with seasonal campaigns, product launches, and key cultural moments
• Monitor, respond to, and engage with the Cadbury community, fostering meaningful two-way conversations
• Collaborate with creative agencies, influencers, and content creators to develop high-quality assets
• Utilise local and global tools to review, assess and approve influencer plans across Cadbury brands and campaigns
• Collaborate with Consumer Experience team and media agency on paid social strategy to amplify key campaigns
• Stay ahead of emerging social media trends, platform updates, and best practices
• Own and manage the Cadbury UK & Ireland website strategy and budget (cadbury.co.uk), ensuring content is accurate, up to date, and optimised for user experience
• Work with the digital development team and agencies to plan and implement website improvements, new features, and seasonal updates
• Manage the content management system (CMS) to publish and update product pages, campaign landing pages, recipes, and editorial content
• Monitor website performance using analytics tools (e.g. Google Analytics, Adobe Analytics) and provide regular reporting with actionable insights
• Ensure SEO best practices are applied across all website content to drive organic traffic growth
• Oversee the website's accessibility standards and compliance with relevant regulations
• Track, analyse, and report on social media and website KPIs, including reach, engagement, traffic, and conversion metrics
• Use data and consumer insights to continuously optimise content strategy and digital performance
• Present monthly performance reports to key stakeholders, with clear recommendations for improvement
• Work closely with the wider Cadbury marketing team and global digital teams to ensure consistency and alignment
• Partner with the eCommerce team to support digital shelf and direct-to-consumer initiatives
• Brief and manage external agencies and freelancers as required

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