Responsibilities

• Develop and deliver a clear private client growth strategy for Cardiff & Newport.
• Generate new private enquiries through networking, partnerships, community engagement and targeted marketing activity.
• Build and maintain referral relationships with healthcare professionals, charities, community groups, retirement developments and other local influencers.
• Convert enquiries into assessments and long-term care packages in partnership with the care team.
• Improve enquiry-to-assessment and assessment-to-client conversion rates.
• Identify new market opportunities, local trends and potential partnerships.
• Represent Right at Home at networking events, presentations and community activities.
• Work closely with marketing colleagues to ensure campaigns deliver measurable results.
• Maintain accurate pipeline records and provide regular reporting on performance and opportunities.
• Use data and KPIs to drive growth and support continuous improvement.

Requirements

• You may come from care, healthcare, recruitment, estate agency, hospitality, professional services or another business development environment. While care sector experience is beneficial, commercial drive and relationship-building skills are most important.
• Proven success in business development, sales, account management or partnership development.
• A track record of generating leads and converting opportunities.
• Excellent networking, communication and influencing skills.
• A proactive, self-motivated approach with a strong results focus.
• Confidence working with targets, KPIs and performance data.
• Strong organisational skills and attention to detail.
• A full UK driving licence and willingness to travel across Cardiff and Newport.

Benefits

• 20 days annual leave plus bank holidays.
• Company pension scheme.