Responsibilities

• Define and shape best-in-class brand strategy - Lead senior brand strategy engagements across priority clients, including positioning, narrative, and strategic direction. - Define and evolve brand strategy frameworks to ensure consistency, clarity, and commercial relevance. - Apply deep sector expertise to ensure brand strategy reflects real market dynamics, customer needs and commercial realities. - Challenge client thinking by reframing brand as a commercial growth driver. - Position ramarketing as a strategic brand partner, not just a delivery agency. - Ensure strategic thinking is translated into clear, actionable direction that drives business outcomes. - Ambassador for ramarketing’s core values at all times. Drive commercial impact and client growth - Be accountable for ensuring brand strategy meaningfully contributes to growth across key client accounts. - Use sector insight to identify growth opportunities, including unmet needs, competitive gaps and emerging market trends. - Lead opportunities to expand the role of strategy within existing client relationships, increasing account value. - Ensure all strategic outputs are commercially grounded, balancing client ambition with agency profitability. - Partner with Client Services to strengthen retention through demonstrable strategic value and impact. - Lead and contribute to pitches, proposals and strategic scoping, influencing win rates and opportunity quality. - Support account planning by embedding strategy into long-term client growth conversations. Shape and support a high-performing strategy capability - Work in close partnership with the Head of Strategy to translate strategic vision and business goals into effective team performance and output. - Take accountability for the quality and consistency of strategic output across the team, ensuring alignment with the direction set by the Head of Strategy. - Support the development of brand strategy skills within the team and wider business. - Embed clear frameworks, ways of working, and quality benchmarks across the team. - Foster a high-performance, accountable, and collaborative team environment. - Support hiring, onboarding, and development of strategy talent in line with the future needs of the function. Lead cross-functional stakeholder engagement and alignment. - Brand strategy does not operate in isolation. - Act as a senior strategic advisor to client stakeholders, including C-suite and senior marketing leaders, bringing informed perspectives grounded in sector knowledge and aligning leaders behind a shared direction. - Lead strategic relationships across key accounts, influencing business and brand decisions. - Collaborate with internal capabilities to ensure brand strategy informs and strengthens delivery. - Work with senior leaders within the business to embed brand thinking into broader strategic and commercial planning. - Act as a senior escalation point for complex strategic challenges.

Requirements

• Senior, client-facing leader
• Commercially astute, understanding how strategy drives growth and profitability.
• Confident operating at the senior stakeholder level, with the ability to challenge and influence.
• Insight-driven and analytical, with strong strategic rigour.
• Clear and compelling in communication, able to translate complexity into action.
• Accountable and outcome-focused, not just output-driven.
• Collaborative, but comfortable holding standards and making decisions.
• Motivated by raising the bar for both clients and the agency.

Preferred

• Life sciences sector experience is highly valued but not essential.