Responsibilities

• Develop and implement comprehensive brand strategies that align with overall business objectives, ensuring consistent messaging across all platforms.
• Lead the planning and execution of integrated marketing campaigns, including digital, social media, public relations, and offline channels.
• Manage social media accounts by creating engaging content, monitoring performance metrics, and fostering community interaction to boost brand visibility.
• Conduct market research and analysis to identify trends, customer insights, and competitive positioning, informing strategic decisions.
• Oversee product management initiatives related to branding efforts, ensuring product positioning resonates with target markets.
• Collaborate with creative teams using tools like Adobe Creative Suite to produce compelling visual content that enhances brand storytelling.
• Build and maintain strong relationships with media outlets, partners, and stakeholders to amplify brand reach through public relations activities.
• Analyze campaign performance data to optimize marketing strategies and improve ROI continuously.

Requirements

• Proven experience in social media management, product management, branding, and marketing within a fast-paced environment.
• Strong analysis skills with the ability to interpret data and market research findings into actionable insights.
• Demonstrated expertise in market research techniques and applying insights to develop targeted marketing strategies.
• Excellent communication skills with the ability to craft clear messages for diverse audiences.
• Prior experience working on integrated campaigns that combine digital media, public relations, and offline marketing efforts.

Preferred

• Experience in B2B (business-to-business) marketing is highly desirable, showcasing capability in engaging professional audiences effectively
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) for content creation is preferred

Benefits

• Company events
• Employee mentoring programme
• Flexitime
• Transport links