Responsibilities

• Shape brand media channel strategies, including paid social, display, CTV and OOH – ensuring alignment with business objectives and paid media KPI's.
• Act as the central authority for global execution standards maintaining best practice across all brand media channels and elevating our brand POV globally.
• Review the execution of regional upper and mid-funnel paid media activity to ensure alignment with the global paid media strategy across all channels.
• Guide and empower regional teams, providing strategic channel guidance, tools, and best practices for campaign execution.
• Develop global best practices, playbooks and frameworks for brand media channels to support consistent and efficient execution across markets.
• Act as the first point of contact for regional teams, resolving tactical queries related to brand media and ensuring local campaigns enhance global alignment.
• Stay at the forefront of the paid media landscape, evaluating emerging media and platform trends to ensure COS remains a leader in paid advertising
• Partner with Global Creative, Regional Paid Media and agency teams to ensure assets are fit-for-purpose and delivered for maximum impact.
• Monitor and enforce global brand safety guidelines, ensuring 100% quality environment delivery across all paid touchpoints.
• Translate insights into action, feed into key reporting milestones, share learnings and recommendations across markets and drive actions to scale impact

Requirements

• Extensive experience working in paid media within a large premium brand or agency environment
• Upper-funnel technical expertise - deep technical knowledge of brand-building channels, including Paid Social, Display, OOH, and CTV
• Data-driven decision making – strong analytical skills with the ability to interpret brand health and brand media data and translate insights into clear actions.
• Budget optimisation & media efficiency – ability to maximise ROI and drive impact with constrained budgets.
• Global mindset – experience working across multiple markets, balancing global consistency with local nuance.
• Stakeholder management & influence – ability to influence key stakeholders and agencies, as well as to guide and align regional teams without direct ownership.
• Strategic storytelling – clear, concise storytelling and the ability to translate complex data into actionable recommendations.
• Commercial acumen – understanding of how paid media investment drives brand demand, revenue, profitability, and brand growth.
• Cross-functional collaboration – ability to collaborate cross-functionally with analytics, performance media, content and design teams.
• Experience working with large-scale global media agencies, ensuring they deliver against both strategic KPIs and operational SLAs.