Brand Media Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 1 month ago

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Job Summary

Shape the global brand media framework and drive regional execution while maintaining alignment with a master strategy for paid channels.

  • Global: establish and elevate best practices and governance for brand media across Paid Social, Display, OOH, and CTV.
  • Regional: guide local teams with channel playbooks and ensure campaigns align with the global strategy while feeding insights back to the center.

Job Description

  • Shape brand media channel strategies , including paid social, display, CTV and OOH – ensuring alignment with business objectives and paid media KPI's.
  • Act as the central authority for global execution standards maintaining best practice across all brand media channels and elevating our brand POV globally.
  • Review the execution of regional upper and mid-funnel paid media activity to ensure alignment with the global paid media strategy across all channels.
  • Guide and empower regional teams , providing strategic channel guidance, tools, and best practices for campaign execution.
  • Develop global best practices, playbooks and frameworks for brand media channels to support consistent and efficient execution across markets.
  • Act as the first point of contact for regional teams, resolving tactical queries related to brand media and ensuring local campaigns enhance global alignment.
  • Stay at the forefront of the paid media landscape , evaluating emerging media and platform trends to ensure COS remains a leader in paid advertising
  • Partner with Global Creative, Regional Paid Media and agency teams to ensure assets are fit-for-purpose and delivered for maximum impact.
  • Monitor and enforce global brand safety guidelines , ensuring 100% quality environment delivery across all paid touchpoints.
  • Translate insights into action , feed into key reporting milestones, share learnings and recommendations across markets and drive actions to scale impact
COS logo

COS

A modern wardrobe rooted in everyday luxury. The timeless allure of the collection is revealed through rich materials, masterful cuts and unexpected details – an embodiment of the COS ethos of lasting design and exceptional quality.

Founded in 2007
London, England, GBR
4.5K employees (761 in marketing)

Traffic Signals

Monthly Visitors
45.2K
Traffic Source Mix
Search
46.4%
Direct
36%
Referral
9.5%
Social
5.9%
Paid
1.6%

Headcount Trend

Current headcount: ~4.5K

Marketing Team

Marketing Team Size
557 (12% of company)

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