Brand Media Manager

London, UK (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Shape the global brand media framework and drive regional execution while maintaining alignment with a master strategy for paid channels.

  • Global: establish and elevate best practices and governance for brand media across Paid Social, Display, OOH, and CTV.
  • Regional: guide local teams with channel playbooks and ensure campaigns align with the global strategy while feeding insights back to the center.

Job Description

  • Shape brand media channel strategies , including paid social, display, CTV and OOH – ensuring alignment with business objectives and paid media KPI's.
  • Act as the central authority for global execution standards maintaining best practice across all brand media channels and elevating our brand POV globally.
  • Review the execution of regional upper and mid-funnel paid media activity to ensure alignment with the global paid media strategy across all channels.
  • Guide and empower regional teams , providing strategic channel guidance, tools, and best practices for campaign execution.
  • Develop global best practices, playbooks and frameworks for brand media channels to support consistent and efficient execution across markets.
  • Act as the first point of contact for regional teams, resolving tactical queries related to brand media and ensuring local campaigns enhance global alignment.
  • Stay at the forefront of the paid media landscape , evaluating emerging media and platform trends to ensure COS remains a leader in paid advertising
  • Partner with Global Creative, Regional Paid Media and agency teams to ensure assets are fit-for-purpose and delivered for maximum impact.
  • Monitor and enforce global brand safety guidelines , ensuring 100% quality environment delivery across all paid touchpoints.
  • Translate insights into action , feed into key reporting milestones, share learnings and recommendations across markets and drive actions to scale impact
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COS

A modern wardrobe rooted in everyday luxury. The timeless allure of the collection is revealed through rich materials, masterful cuts and unexpected details – an embodiment of the COS ethos of lasting design and exceptional quality.

Founded in 2007
London, England, GBR
4.5K employees (761 in marketing)

Marketing Team

Marketing Team Size
557 (12% of company)

Traffic Signals

Monthly Visitors
45.2K
Traffic Source Mix
Search
46.4%
Direct
36%
Referral
9.5%
Social
5.9%
Paid
1.6%

Headcount Trend

Current headcount: ~4.5K

Recent News

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Brand Media Manager

COS · London, UK · Hybrid