Own the brand media plan across TV/AV, digital, and OOH with channel ownership and budget governance, driving brand objectives with a focus on ROMI and measurable impact.

• Responsibilities: Develop and deliver media campaign plans across key channels aligned with brand strategy to hit brand objectives.
• Responsibilities: Implement plans and tactics to continually optimize all activity and media channels.
• Responsibilities: Build actionable plans to improve brand media effectiveness.
• Responsibilities: Manage reporting for brand performance and investment against plan, with insights for action.
• Responsibilities: Deliver media strategy and campaign plans within budget to achieve communications objectives.
• Responsibilities: Synthesize and apply consumer, brand, and business insights across the team, including post-campaign evaluations.
• Responsibilities: Develop and deliver media opportunities and tests with media owners, creative teams, and agencies to unlock growth.
• Responsibilities: Deliver marketing effectiveness plans that drive ROMI and strategic brand objectives.
• Responsibilities: Ensure brand media spend stays within budget and report variances; collaborate across a matrix team to deliver campaigns.