Brand Marketing Specialist - UGG

London, UK

Salary Not AvailableMid LevelFull time

Posted 5 weeks ago

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Job Summary

Own social programming and cross-team collaboration to pull organic and seasonal social through paid media and product marketing, while guarding brand guardrails.

  • Social Program Ownership: manage the agency relationship, day-to-day operations, and brand guardrails.
  • Content & Strategy: build always-on and seasonal organic social plans with community management, and translate insights into briefs for content and paid teams.
  • Cross-Function Alignment: ensure social plans support brand objectives and key product marketing initiatives across channels.

Job Description

Responsibilities

  • Own the relationship and day-to-day operations with our social media agency
  • Develop and execute always-on and seasonal organic social media strategies, including community management
  • Collaborate with paid media and content teams to deliver clear content recommendations and strategic briefs
  • Ensure social media plans align with broader brand objectives and key product marketing strategies
  • Care for the brand by applying social media guardrails and compliance considerations
  • Support the team with regular reporting, analysis, and optimisation of social activity
  • Lead training and guidance on social media innovation and opportunities for stakeholders

Requirements

  • Advanced experience in social media roles within commercial brands or agencies
  • Proven ability to work on performance-driven social campaigns in collaboration with paid media teams
  • Strong understanding of how creative drives performance at scale across paid and organic channels
  • Excellent communication and presentation skills, able to influence and drive buy-in

Preferred

  • Experience with Asana or similar project management tools
  • Background in fashion, lifestyle, or premium brands
  • Experience in analysing content performance and translating insights into strategic action

Benefits

  • 27 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
  • Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
  • Hybrid & Flexible Working Environment
  • Equal Employment Opportunity
Deckers Brands logo

Deckers Brands

Deckers Brands is a global organization that has been developing and nurturing brands into global icons since 1973. We design, market, and distribute footwear, apparel, and accessories developed for both everyday casual lifestyle uses and high-performance activities. Our portfolio of brands includes UGG®, HOKA®, and Teva®. We believe that when we come together, we have the powerful opportunity to shape our culture and daily experiences, prioritize holistic wellbeing, and drive continued business success. Together, Every Step is a promise kept at Deckers that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. It is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Founded in 1973
Goleta, California, USA
6.2K employees (336 in marketing)