Brand and Marketing Manager at WSET | Greater London, Kensington and Chelsea, UK

WSET

Brand and Marketing Manager

Greater London, Kensington and Chelsea, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the global brand experience across campaigns, events, assets and partner collaborations, steering consistent application of identity, tone, and guidelines while coordinating design, localization, and audience insights to continuously raise impact.

Brand Governance: Apply refreshed identity, voice, and guidelines across internal/external touchpoints and events.
Asset and Campaign Leadership: Manage global brand materials and lead design/vendor collaboration for on-brand, timely output.
Experience & Insight: Use audience data and feedback to improve marketing materials and event moments.

Job Description

Bring our new brand to life
Support and deliver the ongoing rollout of the new brand across internal and external touchpoints, making sure every piece of work feels clear, consistent and unmistakably WSET
Act as a key brand guardian, helping colleagues, course providers (APPs) and partners apply our refreshed visual identity, tone of voice and brand guidelines with confidence.
Help teams understand how to apply the brand in practical day-to-day work
Manage brand assets and materials
Lead the development and management of global brand assets and marketing materials across print, digital and events channels
Brief and manage designers, agencies and suppliers to deliver high-quality creative work that is on brand, on time and fit for purpose
Support the creation, rollout and maintenance of templates for presentations, event materials, brand campaigns, qualification materials and internal use
Manage translation and localisation of marketing assets where needed, making sure materials remain clear, accessible and consistent for global audiences
Brand experience and events

Demonstrable experience in marketing, including brand and events management
A strong understanding of brand identity and how to apply it in practice
Experience managing creative projects and working with designers or agencies
Proficiency in using design software (ideally Canva and Adobe Creative Cloud), email marketing platforms (ideally Dot Digital), Google Analytics, CRM and survey/insight platforms
An excellent eye for detail and confidence reviewing creative work
Strong organisational skills and the ability to manage multiple projects
Excellent written and verbal communication skills
A collaborative mindset and the ability to work with a wide range of stakeholders

Interest in further education and/or the drinks industry

Annual Leave - 27 days p/a + public holidays, increases with service; ability to buy/sell 5 days
Pension (generous options available after three months)
Vitality health insurance (after probation):
Access to virtual GP appointments
Rewards include Caffe Nero drinks
Cinema tickets
Apple Watch
cashback on Waitrose shopping
Up to 75% off at Champneys Wellness Spa Resorts
12-month subscription with HeadSpace

WSET

WSET. Global Drinks Education. Since 1969, WSET has been the global leader in drinks education. We build knowledge, confidence and curiosity through globally trusted qualifications across beer, sake, spirits and wine, supporting professionals and enthusiasts at every stage of their journey.If you already hold a WSET qualification, don't forget to add it to your "Education" section on your LinkedIn profile!Wine: WSET Level 1 Award in WinesWSET Level 2 Award in WinesWSET Level 3 Award in WinesWSET Level 4 Diploma in WinesBeer:WSET Level 1 Award in BeerWSET Level 2 Award in BeerSpirits:WSET Level 1 Award in SpiritsWSET Level 2 Award in SpiritsWSET Level 3 Award in SpiritsSake:WSET Level 1 Award in SakeWSET Level 2 Award in SakeWSET Level 3 Award in SakePlease note: WSET is keen for students and educators to share their thoughts and ideas; however, it does not endorse the content of any published posts or endorse the individuals posting comments. We moderate all shared items and will remove any inappropriate material.

Founded in 1969

London, England, GBR

561 employees (42 in marketing)

www.wsetglobal.com