Responsibilities

• Bring our new brand to life
• Support and deliver the ongoing rollout of the new brand across internal and external touchpoints, making sure every piece of work feels clear, consistent and unmistakably WSET.
• Act as a key brand guardian for WSET, helping colleagues, course providers (APPs) and partners apply our refreshed visual identity, tone of voice and brand guidelines with confidence.
• Help teams understand the brand beyond the logo, including how to use our purpose, brand idea, tone of voice and behaviours in practical day-to-day work.
• Manage brand assets and materials
• Lead the development and management of global brand assets and marketing materials across print, digital and events channels.
• Brief and manage designers, agencies and suppliers to deliver high-quality creative work that is on brand, on time and fit for purpose.
• Support the creation, rollout and maintenance of templates for presentations, event materials, partner communications, campaigns, qualification materials and internal use.
• Manage translation and localisation of marketing assets where needed, making sure materials remain clear, accessible and consistent for global audiences.
• Bridge brand and events
• Work closely with the Events and Partnerships team to bring the WSET brand to life through events, experiences and key audience moments.
• Support creative, materials and overall brand presence at moments such as xxxxxx
• Help ensure a consistent and high-quality brand experience across events
• Use insight to improve what we do
• Support our candidate survey activity and help turn insight into meaningful improvements
• Monitor trends and feedback to keep our approach relevant and effective
• Use audience insight, data and feedback to improve the quality and impact of marketing materials

Requirements

• Demonstrable experience in marketing, including brand and events management
• A strong understanding of brand identity and how to apply it in practice
• Experience managing creative projects and working with designers or agencies
• Proficiency in using design software (ideally Canva and/or Adobe Creative Cloud), email marketing platforms, Google Analytics, CRM and survey/insight platforms
• An excellent eye for detail and confidence reviewing creative work
• Strong organisational skills and the ability to manage multiple projects
• Excellent written and verbal communication skills
• A collaborative mindset and the ability to work with a wide range of stakeholders

Preferred

• Curious, proactive and keen to learn
• Comfortable balancing creativity with practical delivery
• Supportive and collaborative in how you work with others
• Detail-focused, but able to see the bigger picture
• Passionate about creating work that is clear, engaging and on brand
• Self-starter with the ability to manage time effectively and meet multiple deadlines
• Strong analytical skills and data-driven thinking
• An interest in further education and/or the drinks industry

Benefits

• Annual Leave - 27 days pa + public holidays, increases with service; ability to buy/sell 5 days
• Pension (Generous options available after three months)
• Health insurance (after three months):
• Vitality scheme - post probation - Access to virtual GP appointments, Rewards include Caffe Nero drinks, Cinema Tickets, Apple Watch, Cash Back on Waitrose shopping, 75% off at Champneys, 6 month subscription with HeadSpace, Discounted Weight Watchers membership and gyms, Smoking Cessation day worth £300 and half price health screens
• Eye voucher scheme
• Food and drink in the office
• Nespresso coffee makers and a range of other drinks, fruit, cereals, soups
• Season ticket loan scheme
• EAP
• 24/7 confidential help and support from trained counsellors and advisors
• Death in service
• 4x annual salary paid to nominees with associated bereavement support for family
• Enhanced family friendly leave and pay
• Cycle2Work scheme
• Development - WSET's in-house training and qualifications in Wines, Spirits, Sake and Beer as well as other professional development opportunities