Own cross‑channel brand activation with a focus on translating strategy into activation assets and consistent messaging.

• Brand Activation & Campaign Execution across D2C, social, and retail touchpoints.
• Asset Production from strategy to activation assets (PDPs, landing pages, social, on‑site messaging).
• Cross‑channel momentum: plan and execute brand moments and health & wellness initiatives.
• Asset optimisation using SEO and behavioural insights to improve visibility and performance.
• PR, earned media, and influencer/partner activation planning and execution.
• Manage day‑to‑day interactions with nutrition collaborators, influencers, content creators, and category experts.
• Ensure consistent brand messaging across earned, owned, and partner channels.
• Support social media engagement and growth initiatives and gather community insights to strengthen storytelling.
• Monitor cultural and category trends to unlock reactive activation opportunities.