Own and orchestrate brand management across channels to deliver integrated campaigns, safeguard brand consistency, and drive consumer engagement.

• Own end-to-end brand management for Zone and Rizla, leading integrated campaign delivery across digital, trade, activation, and partnership channels with a consistently high standard of execution.
• Partner with Trade Marketing and commercial teams to deliver best-in-class in-store execution, ensuring impactful brand visibility and consumer experiences at point of purchase.
• Lead agency and stakeholder relationships across creative, media, activation, and trade — ensuring campaigns are delivered on brief, on brand, and on time.