Responsibilities

• Develop campaign messaging, storytelling pillars, and launch briefs that bring brand campaigns to life.
• Champion and maintain Origin's tone of voice across all customer and brand communications.
• Collaborate with retail, wholesale, and e-commerce teams to create audience-focused messaging that supports commercial objectives.
• Adapt content across multiple channels while ensuring a consistent brand voice.
• Review and refine customer-facing and internal communications, presentations, and brand materials to ensure clarity, accuracy, and brand alignment.
• Create engaging brand and coffee stories, translating technical information into compelling customer-focused content.
• Support the development of brand templates and communication tools.
• Ensure sustainability and B Corp messaging is communicated clearly, accurately, and responsibly.
• Provide thoughtful review and guidance on brand, sustainability, and campaign messaging.
• Write creative, engaging content tailored to different audiences and channels.

Requirements

• Proven experience in copywriting, creative writing and brand storytelling.
• Excellent written English, with a strong understanding of tone, structure and style.
• Experience developing campaign messaging, brand narratives and communication frameworks.
• Strong understanding of brand tone of voice and how to apply it consistently across multiple channels.
• Understanding of wider marketing objectives and how content supports brand awareness, product launches, customer engagement and commercial growth.
• Ability to translate complex or technical information into clear, engaging customer-facing content.
• Experience creating or contributing to creative briefs, launch materials and brand communications.
• Confident collaborating with cross-functional teams and subject matter experts.
• Strong organisational skills, with the ability to manage multiple projects and deadlines effectively.
• A keen eye for detail, coupled with the ability to understand the broader brand and business context.

Benefits

• 26 days’ holiday, including your birthday off, plus flexible bank holidays
• Unlimited coffee and discounts on merchandise and partner products
• B Corp certified and proudly independent
• People-first culture with meaningful, values-led work
• SCA training and learning opportunities for everyone
• Enhanced family leave, sick pay, period leave, and personal days
• 5% employer pension contribution
• 24/7 Employee Assistance Programme and GP service
• Two paid volunteering days each year
• Everyone is welcome at Origin